Spend less time running the office.
More time on the job.
VERA answers after-hours leads, dispatches service calls, follows up on quotes, renews maintenance plans, and collects payment - while you stay in complete control by approving every action.
No credit card required · You approve every action · Works with your existing software
Powering plumbing companies from first call to full fleet
Stop wearing every hat.
You didn't become a plumber to spend your nights on the phone and the paperwork. VERA takes the office work off your plate.
Missed-call follow-up
Every after-hours call that goes to voicemail is a job someone else lands. VERA drafts an instant text back so the lead doesn't move on.
Dispatch & scheduling
VERA spots double-bookings and on-call conflicts before they turn a burst-pipe emergency into an angry review.
Quote follow-up
Repipes and water heaters don't sell themselves. VERA tracks every open quote and drafts the nudge at the right time.
Invoices
Know exactly who hasn't paid and send friendly reminders in seconds - instead of chasing checks next weekend.
Maintenance plans
Never let a service agreement lapse. VERA flags renewals coming due and drafts the reminder to rebook.
Reviews & daily briefing
Start every morning knowing what needs you, and capture a review after each call - without lifting a finger.
Your business runs on approval.
Three simple steps. Nothing happens automatically.
Tell VERA what you need. What comes back is a finished document, not a blank form.
6 documents plumbers actually send, set up with your business details, your pricing, and your branding.
Reply · SMS draft
“Somebody called at midnight about a burst pipe.”
A text back offering your first-available slot and the after-hours rate, drafted and waiting for your tap before it sends.
List · 6 renewals drafted
“Who's due to renew their maintenance plan?”
Every membership expiring this month, each with a renewal reminder and a booking link drafted and held for approval.
Requests · 5 drafted
“Ask yesterday's customers for a review.”
A short review request per completed service call, matched to the tech who ran it and queued for your okay.
VERA can work. You still control what leaves the business.
The same gate applies to every plumber workflow on this page.
- 01VERA prepares
Drafts the quote, the follow-up, the invoice, the schedule change.
- 02You review
See the numbers, the wording, and exactly who it goes to.
- 03Approval
Approve, edit, or decline. Let the routine ones run on your rules.
- 04Customer
Only approved work ever leaves the business.
Nothing runs without your approval
Every action is a proposal first.
- No surprise charges
- No card on file, so nothing is charged when the trial ends.
- No lock-in
- Export your data, disconnect any tool, any time.
- Encrypted and private
- TLS in transit, tokens encrypted at rest, never sold.
Illustrative, how plumbers use VERA
“Running a plumbing company means you're the dispatcher, the estimator, and the collections department all at once. VERA takes the office work off my plate - texting back after-hours calls, following up on quotes, reminding people about invoices, and chasing plan renewals. I stay in control by approving everything, but I'm not stuck at the kitchen table every night.”
Marcus Feldman
Owner, Plumbing
of office work off your week
Typical owner-operator estimate
to answer an after-hours call
Illustrative: the reply is drafted the moment the call is missed
more quotes turned into booked calls
Illustrative figure when every quote gets a timely follow-up
Illustrative outcomes based on the desk work VERA takes on. Your results depend on your business.
VERA for Plumbers, in plain terms.
The questions people ask before they sign up, answered without the sales pitch.
What is VERA?
VERA is an AI business operations assistant for plumbers. It prepares quotes, invoices, follow-ups, scheduling changes, marketing content, customer messages and reports using the tools your business already uses. VERA works approval-first: it drafts the work and shows it to you, and nothing is sent, posted, booked or charged until you approve it.
Who is VERA for?
VERA is built for owner-operated and small-team businesses that run on jobs, quotes and invoices, and for the person in that business who does the office work after hours. It ships tailored setups for trades and home services, professional services, agencies, property and real estate, retail, hospitality, healthcare and auto repair.
How does VERA work?
VERA follows four steps: propose, approve, execute, log. You describe what you need in plain English, or VERA spots the work itself from your jobs and messages. It drafts the result and puts it in an approval queue. You approve, edit or reject it. Only then does VERA send it, and it records what it did.
Will VERA contact my customers without my permission?
No. Every message, quote, invoice, post and reminder that leaves your business waits in an approval queue until you approve it. You can turn on automatic sending for specific routine tasks, but only under rules you set yourself, and the default for everything is off. Every action VERA takes is written to an activity log you can read.
What software does VERA work with?
VERA connects to the accounting, calendar, payment, messaging, review and social tools most small businesses already run, including QuickBooks, Google Calendar, Gmail, Outlook, Stripe, Square, Instagram, Facebook and Mailchimp. You connect a tool by signing in to it, not by pasting API keys, and you can disconnect any of them at any time.
How much does VERA cost?
VERA has a free tier and four paid plans: Starter at $29 a month, Pro at $49 a month, Business at $149 a month and Agency at $399 a month. Every plan carries a month of AI work, connected integrations, scheduled tasks and team seats, and they differ by how much of each. The cheapest paid plan is Starter at $29 a month, and annual billing costs less than monthly.
What does VERA not do?
VERA does not act on your behalf without approval, and it does not replace your accountant, your lawyer or your licensed trades work. It does not file your taxes, sign contracts for you, or make decisions about hiring or firing. It is a web application only, with no desktop install, and it is sold in the United States.
Most popular with plumbers.
Connect your dispatch, invoicing, and booking tools so VERA works from your real calls, quotes, and service jobs.
Sign in once, no API keys. VERA reads only what you approve. Logos indicate available integrations, not partnerships.
Browse all 157 integrationsOne application for almost everything the business runs on.
Quoting, jobs, invoicing, customers, scheduling and marketing in one place, sharing the same data. No stack of six tools that do not talk to each other, and no re-typing the same job into three of them.
Sales
- Leads and pipeline
- Estimates and proposals
- Customers and CRM
- Jobs
Money
- Invoices and payments
- Expenses
- Mileage
- Payroll
- Financials
Work
- Scheduling and calendar
- Tasks
- Team
- Files and knowledge
Growth
- Content and social
- Email campaigns
- Outreach and calls
- Reviews
- Reports
Missing something? We are proud to build it.
If a feature is missing and it would help a large part of our customer base, we add it. Tell us what you are stuck doing somewhere else and it goes on the roadmap. The requests that would help the most businesses get built first, and they ship to everyone on your plan at no extra cost.
Is VERA the right call for you?
Including the cases where the answer is no. Those are the ones worth reading.
Is VERA right for my business?
VERA fits best when the office work is the bottleneck: quotes going out late, follow-ups not happening, invoices sitting unpaid, and nobody on payroll to chase them. It suits plumbers with one to about twenty-five people. If your admin is already fully covered by staff you trust, VERA has less to add.
How is VERA different from a general AI assistant like ChatGPT?
A general assistant writes text in a chat window and then you copy it somewhere. VERA is connected to your business: it reads your real jobs, customers, quotes and invoices, produces work inside those records, and can send it once you approve. It also keeps an approval queue and an activity log, which a chat window has no concept of.
How is VERA different from hiring a virtual assistant?
A virtual assistant is a person you hire, train, schedule and pay by the hour, typically several hundred to a few thousand dollars a month. VERA is software starting at $29 a month that works instantly, at any hour, and never needs handover notes. A person handles judgement and phone calls better; VERA handles volume and consistency better.
Is VERA safe to use with customer data?
Connector credentials are encrypted at rest, traffic is served over HTTPS, and you can disconnect any integration at any time to revoke access. VERA reads only what you connect and only writes what you approve. You can export your data and delete your account. The published security page states plainly what is in place and what is not yet.
Can I try VERA before paying?
Yes. There is a free tier that runs with no payment details, and a 7-day trial of the Pro feature set. VERA also ships demo data for every connector, so you can watch it draft a quote, an invoice and a follow-up before connecting a single account. You can cancel at any time and export your data on the way out.
Longer side-by-side write-ups: VERA compared with hiring an office administrator, VERA compared with a virtual assistant service, VERA compared with a general AI chatbot, and every VERA comparison. Plan detail and current prices are on the VERA pricing page.
Plans that grow with your fleet.
Every plan starts with a free trial. Below are VERA's standard plans - pick the one that fits your business.
Starter
Perfect for owner-operators
Pro
For growing teams
Business
For established plumbing companies with multiple trucks
Agency
For operators running several plumbing companies
Starter
For solo business owners testing VERA
Billed monthly · cancel anytime
Draft and approve everyday work in one place.
Start free trialNo credit card required. Cancel anytime. You keep your data and integrations.
- Team members
- Just you
- Connected integrations
- 5 accounts
- Automation
- Manual approval
Pro
For active small businesses
Billed monthly · cancel anytime
Run recurring campaigns and lead workflows on autopilot, with approval.
Start free trialNo credit card required. Cancel anytime. You keep your data and integrations.
- Team members
- 3 included, add more
- Connected integrations
- 15 accounts
- Automation
- Auto-pilot + guardrails
Business
For growing operations running more than one business
Billed monthly · cancel anytime
Run a few businesses and a bigger crew with roles and permissions.
Start free trialNo credit card required. Cancel anytime. You keep your data and integrations.
- Team members
- 10 included, unlimited extra
- Connected integrations
- 50 accounts
- Automation
- Advanced + roles
Agency
For agencies and operators running a portfolio
Billed monthly · cancel anytime
Every business you run, one approval queue, no monthly cap on automatic work.
Start free trialNo credit card required. Cancel anytime. You keep your data and integrations.
- Team members
- 25 included, unlimited extra
- Connected integrations
- Unlimited
- Automation
- Uncapped + roles
Starter
- Team seats included
- 1 (you)
- Businesses under one account
- 1
- Scheduled or automated tasks
- 25 / mo
- Approval workflow
- Manual approval
- Social, email & reply drafting
- Research + proposal drafts
- Basic
- Content calendar + scheduling
- –
- Recurring workflows & auto-pilot rules
- –
- Extra seats beyond the included ones
- –
- Reusable workflow templates
- –
- Approval roles & team permissions
- –
- Task history
- 30 days
- Support
- Standard
Pro
- Team seats included
- 3
- Businesses under one account
- 1
- Scheduled or automated tasks
- 150 / mo
- Approval workflow
- Advanced + auto-pilot rules
- Social, email & reply drafting
- Research + proposal drafts
- Full
- Content calendar + scheduling
- Recurring workflows & auto-pilot rules
- Extra seats beyond the included ones
- Up to 10
- Reusable workflow templates
- –
- Approval roles & team permissions
- –
- Task history
- 6 months
- Support
- Priority
Business
- Team seats included
- 10
- Businesses under one account
- 3
- Scheduled or automated tasks
- 1,500 / mo
- Approval workflow
- Advanced + roles
- Social, email & reply drafting
- Research + proposal drafts
- Full
- Content calendar + scheduling
- Recurring workflows & auto-pilot rules
- Extra seats beyond the included ones
- Unlimited
- Reusable workflow templates
- Approval roles & team permissions
- Task history
- 12 months
- Support
- Priority
Agency
- Team seats included
- 25
- Businesses under one account
- 10
- Scheduled or automated tasks
- No monthly cap
- Approval workflow
- One queue, every business
- Social, email & reply drafting
- Research + proposal drafts
- Full
- Content calendar + scheduling
- Recurring workflows & auto-pilot rules
- Extra seats beyond the included ones
- Unlimited
- Reusable workflow templates
- Approval roles & team permissions
- Task history
- 12 months
- Support
- Priority
Start free for 7 days. Upgrade any time to unlock your plan’s full allowance, automations, integrations, and team features. No commitment during your trial. What a plan covers
- Free plan
- Where an account lands if the trial ends without a plan: 3 approved actions every 30 days, one connected integration, nothing deleted.
What a plan covers
Every plan carries a month of AI work. Everything you do with your own records is unmetered, so the only thing a heavy month can slow down is new drafting.
Uses your month of AI work
- Drafting a quote, an estimate, or a material takeoff
- Writing a customer reply, a follow-up, or a proposal
- Posts, captions, and a content calendar written for you
- Reading an invoice or a receipt you scanned in
- Research on your market and your competitors
- Reports and analysis of how the business is doing
Never touches it
- Sending a quote or an invoice you already approved
- Taking a payment and recording what came in
- Jobs and appointments moving through the calendar
- Reading, editing, and exporting your own records
- Connecting a tool, and everything it syncs in
- Adding people to the team and setting their access
Good to know
Open any question for the detail.
What are the plan limits?
Each plan includes a set number of seats, connected integrations, and scheduled tasks (see each card). Approval and automation capabilities also step up by plan.
What happens in a really busy month?
If you reach the end of a month's AI work, new drafting pauses and nothing else changes. Your data stays put, everything you already approved still runs, and your allowance refills at the start of the next billing cycle.
What do I get during the 7-day trial?
Enough AI work to put VERA through a real week of your own jobs, which is less than a paid month. Upgrade any time and your plan's full allowance and features unlock immediately.
How do I know how much I have left?
Your account header shows how much of the month is left, and the Usage page lists every job VERA has run and what it took. Nothing is spent without appearing there.
Frequently asked questions.
Will VERA contact my customers without permission?
No. VERA never sends a text, books a call, or charges a card on its own. It drafts everything and waits - you approve, edit, or decline every action.
Does it work with Housecall Pro?
Yes. VERA connects to Housecall Pro, QuickBooks, Google Calendar, Google Business Profile, Stripe, and the other tools plumbing companies already run on. You connect by signing in - no API keys.
Can VERA handle after-hours and missed calls?
Yes. When a call goes unanswered, VERA drafts an instant text back and offers your first-available slot, then flags true emergencies for your on-call tech. Nothing sends until you approve it.
Can it follow up on quotes for water heaters and repipes?
That's one of the first things plumbers turn on. VERA tracks every open quote and proposes the follow-up text or email at the right time, so estimates turn into booked jobs.
Can VERA manage maintenance plans and memberships?
Yes. VERA watches your service agreements, flags renewals coming due, and drafts the reminder to rebook the visit - keeping your recurring revenue on track.
Can it remind customers about unpaid invoices?
Yes. VERA watches your invoices, flags what's overdue, and drafts a friendly reminder with a pay-online link. Nothing sends until you approve it.
Can I review everything before it happens?
Always. VERA is approval-first by design: propose → approve → execute. Nothing external happens without your say-so, and every action is logged.
Still have questions? Talk to us.
Not quite your business?
VERA is set up differently for every trade. Pick the one that fits yours.
Professional Services
Property & Real Estate
Retail & Hospitality
Healthcare & Auto
Stop spending every evening catching up on office work.
See how VERA saves your plumbing company hours every week - while you approve every move.
- No credit card required
- You approve every action
- Cancel anytime
By state
VERA for plumbers, state by state
The product is the same everywhere. What changes is the paperwork: the office that takes your filing, the fee, the report deadline, and how wages are withheld. Each page below carries the real figures for that state.